Why Does Digital Marketing Fail
We have been conducting many kinds of analysis in digital marketing and deeply analyzing the challenges, causes for the failures or weak performances of campaigns since 2012. We interviewed our clients, new prospects and several teams those are into digital campaigns. We have reached the conclusion that there are 5 points to be considered as very important to ensure a flawless Digital Marketing Campaign. When we checked most of the campaigns, the outcome was a withered failure or underperforming ones.
lack of Clearly Defined Goals
“Our competitors are on Facebook or Instagram, so we have to be in there too” is not a reason to launch a social media campaign. We should have a clear interest or solid vision about the goals by the social media campaigns and how the leads should be. A well-defined goal sounds something like this: “We want to increase SEO-generated, validated website leads by 50% over the next 6 months.” A goal like this is well defined, specific, time-driven, quantifiable and meaningful.
Focusing on Wrong Metrics:
Even the measurables goals are sometimes not meaningful. Organizations get tripped up by gearing their campaigns to improve the wrong data. Most common culprits:
If you have a good ranking where the searching numbers are too less, there is nothing benefit even though the rankings are very important in SEO and be aware that even the rankings can be different in different search engines or even in google searches. So the results are also different as per the new algorithms. So you have to ensure that you are not wasting money on the ranking which is less important.
We have to get the right traffic to our website, otherwise, if we get traffic that cannot convert the leads to the sales or where the right sales are not happening through our website, such traffic becomes harmful and it may turn off the potential customers. And Our website should be able to attract our visitors and motivating them to navigate and attracting them, and motivating them to purchase from it. So contents, right traffic are also the main factors in Digital marketing which decides the revenue.
The worst and most important day of any Digital marketing campaign is the first day. Only by testing various campaign elements—content, offers, images, keywords, etc.—does a campaign become more productive and efficient. Proper and methodical testing is unavoidable, and we should avoid the whimsical one. If we use nonprofessional testing methods, it’s rearranging deck chairs on the Titanic. If we do not test at all and puts the campaign on autopilot, a crash landing is inevitable.
Failing to sufficiently budget campaigns is probably the most common of these five failures. The temptation to get something for nothing is always alluring; in addition, many companies don’t fully appreciate the complexity and scope of an online campaign with even a modest goal.
Not Testing varieties of Campaigns
Successful companies are always on the lookout for better ideas. This spirit must drive online marketing efforts: If a company gets in a channel with, say, email marketing and SEO, it may never realize PPC or social media is a more cost-efficient and effective means of driving leads and revenue. Smart companies don’t merely experiment in new promotion methods; they instead systematically budget, deploy resources and assess results.
How does your company score? If you’ve avoided all of these errors, you are definitely on the right track. If you’re guilty on all counts, at least now you have a game plan for making major improvements. And finally, if you are doing 3/5 or 4/5 properly, then you may be only a few small tweaks away from terrific success.
4BIZ INTERNATIONAL LLC, Specialized in the complete solutions for Automated business & Information Technology Consulting and Development. Headquartered in Dubai, the business hub of the Middle East and the world, we provide an innovative face to the websites and web/desktop/mobile applications with greater reach and search-ability through our global and social business network