Social media marketing  is the use of online-based social media platforms to market your products and services among a larger group of online audiences. Leading social media platforms like Facebook, instagram, LinkedIn, Twitter etc can bring in potential leads for your business if marketed well.When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer prepared advertising copy