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We have been witnessing the worst (healthy/wealthy) situation in the history of humankind. As an IT entrepreneur for the last 15 years, I am having stressful days since the virus out-broke. It is undoubtedly a very serious situation for both Employees and Employers. The risk is unfathomable for sure. But there are certain hacks to be practised in our daily life so that we can easily come back to our space. I was closely watching and monitoring the effects of this pandemic and finally reached the following conclusion.
Try your level best to be more customer service-oriented and never compromise on the quality of work even though there are some possible constraints in our infrastructure and workforce.
Keep researching or getting consulted on very interactive and responsive infrastructure like scalable cloud applications since immense traffic must be expected by the customers for the technical support which is very user friendly.
Invest more in IT infrastructure and telecommunication system, advance web/mobile application, never go for the cheapest solutions where you will have to compromise in the quality thus obviously in the bad output.
Customers are panic of spreading or getting infected the neo-pandemics, therefore, need to provide an online supporting system and best logistics too to stay at home/office to be safer individually and socially.
Install safety tools in the office like disinfectant measure like Masks, Gloves, Gowns, Disinfectant Gates Etc.
Introduce affordable budget packages, products and instalment payment terms to retain the clients. Do not forget that it is easy to lose the customers and hard to find new ones.
Always conscious and cautious about better brand visibility in the social/Digital Spaces since it helps us immensely to create more leads and customers, and in the same time if we are reluctant in the social media engagements, customer services then poor reach and customer reviews may affect our business adversely too.
Do not miss your AMCs and periodical support plans for the website, Mobile Apps, Networks, servers etc since hacking, crashing of the websites, networks and such failures may lead to chaotic consequences and may lose our trustworthiness and enterprises too. Be advised that invest in Cybersecurity, Anti Virus/Malware/Phishing/Scamming/Spamming and other anti vulnerabilities tools since the cybro_psychos are dangerously active in the Cyber-space. So be alerted that you are always at risk. Keep an eye on your human resources, network systems, unwanted emails, SMS etc. If not, it is suicidal.
Proper budgeting and continuous reviews on your financial goals, forecasting, control is an inevitable matter in the business. So need to use professionals and sophisticated applications so that you can analyze save valuable money, since it is the most scarce thing in the world as of now and expected to be for a few months in future too.
Finally and Lastly, do not compromise on the quality of the products/services/Marketing-Contents and after-sales support, if you violate this rule, you will get eliminated from the niche and will be bearing a bad name of being a notorious brand in the market.
Business Trends for 2018 which if you leave you behind, make you in danger zone
The Accelerated trends in the business compel all the business people to find a routine and settle due to the advance technologies which is beyond our expectations i.e., tens of thousands of times than our forerunners.
We are expected to be more updated with knowledge which makes all our processes more fast and economical. If we are not prepared, we will be struggling and become incompetent in the market.So we must know the current trends of business and operations, if we simply leave behind, we will do not even understand what is going on around us.
The trends can be different for different verticals and understand the changes, and adaptations of the trends are more tedious. All the pillars of the business are subjected to the ongoing changes and following adaptations, if not they can simply exit from the biz systems or they will be automatically thrown out, even they don’t understand the pace of the biz world.
Fortunately, you do not worry about how to understand the trends followed by the changes in the arena but following understanding and adapting the trends can help you find out for your easier movements along with others who are struggling to find out the ways and run, but there is a fact that running towards the survival or even towards the excellence is non-stoppable. If you stopped once, you will struggle even beyond the imaginations.
Trends for 2018 and further:
1. Augmented Intelligence is widely used in the field of Automotive
Augmented Intelligence which is widely used in the field of Automotive, which helped the faster and economical production which resulted in the drop in the cost, in turn, the affordability and accessibility for the consumers. In Airline field, IBM Watson AI system helps flight attendants with notifications to manage the passengers to predict the possible delay of the connecting flights and alternate methods to get around the delays and loss of the flight in a very effective way. In the field of Marketing, the Giant like
Amazon uses the Augment technologies to manage the worker’s productivity and by analyzing consumers spending habits, the item prioritizations also be automated to market more effectively to boost the profits. In the field of Warehousing, Amazon use AI for the Grocery distribution system developed by Symbiotic, the giant in Robotics which makes them easily manage the warehouses.
2. Dramatic Growth of Automation
Automation, driven by AI and advanced hardware, is set to disrupt work as we know it.
We’re automating traditional jobs out of existence daily.
Pizza Hut replaced waiters with robots to take orders and process payments.
Walmart used automation to replace 7,000 accounting and invoicing employees.
iPhone maker Foxconn replaced 60,000 employees with robots.
Wendy’s replaced their lowest paid employees with robots
White collar, blue collar, it really doesn’t matter.
As automation matures work will shift from Augmented Intelligence to true Artificial Intelligence. No one knows for sure when AI will reach that tipping point, but every industry will be impacted.Marketing is safe though. It’s not so routine that it can be duplicated by AI, right? Not so fast.HubSpot shared a list of creative, development and marketing roles threatened by AI. Sifting through data, making predictions and recommendations. Creating compelling headlines and email subject lines. Providing you analysis and reporting.
These advances are all happening now
3. Mainstreaming of Artificial Intelligence:
It is the era of convergence and Integration of AI internally and externally becomes an inevitable thing. The Companies like Google, Microsoft, Apache, Berkeley proclaims that Billions of the devices are integrated with AI or using AI applications in the devices. The research is going on over the decades and within a decade we cannot compromise without AI in our day to-day life. So be ready to be a part of AI and adapt to challenge the changes.
4. The end of quality, the rise of the experience economy
People want companies to provide a consistently wonderful experience from beginning to end. The good news is, if the experience and values are there, customers are willing to spend more and retain.
Here’s the amazing thing about Nike’s 2-minute Ad. It resonated with customers deeply. How do I know? Customers are searching for it, on YouTube, on their own. Nike’s ad hits all the right spots with their target audience.
This is what customers expect today. Does this mean quality doesn’t matter?Not at all. It means it’s the end of quality as a customer retention mechanism. It’s the beginning of authenticity. Customers are looking for companies that fit with who they are. They want to work with companies that support the values, causes and ideals they support.
Quality is a given.It’s not something you’re rewarded or recognized for. It’s expected, but it’s an afterthought.
5. The brick and mortar apocalypse
More than 40 major brick and mortar brands have shut down, closed many retail locations, or gone out of business completely. Half of the 1,200 malls in the US will close by 2023.
Our economy is growing. Consumer confidence is high, unemployment is at a historic low. Bricks and mortar retailers should be growing. Retailers instead are dying out.
Massive retail debt. The rise of Amazon and online shopping. The shrinking middle class and the experience economy. These are all contributors to the retail apocalypse. And, according to Bloomberg, it’s only going to get worse. These trends are accelerating as businesses struggle to adapt to the new paradigm
6. Values over the bottom line
The bottom line refers to the net income reported at the bottom of the income statement.
Most companies aim to improve their bottom lines through two simultaneous methods: growing revenues (i.e., generate top-line growth) and increasing efficiency (or cutting costs).
Patagonia promised to give 100 percent of their Black Friday sales to charity.
They made their announcement then almost immediately, they were flooded with sales. Patagonia brought in 10 million by the end of the day. Five times more than they expected. They donated all the money as promised, to grassroots environmental groups. What’s driving this behaviour?
Shared values create relationships and loyalty. Okay, what is a shared value?
“A shared value is a belief that both the brand and consumer have about a brand’s higher purpose or broad philosophy.”Shared values have always been important to customers. The expectation and demand for these values continue to grow. Customers expect you to understand what matters most to them. Then, they expect you to use that data to capture their attention and improve their well being.
It’s a trend that will only continue to grow.
The Meaningful Brands study, conducted by the Havas Group, interviewed 300,000 people worldwide. They analyzed 1,500 brands in 15 industries, across 33 countries.
Here’s what they found.
Values are a significant driver of business
People wouldn’t care if 74 percent of the brands they use just disappeared
84 percent of consumers expect brands to provide content.
60 percent of content produced by brands is declared as poor, irrelevant or failing to deliver
75 percent of us expect brands to make more of a contribution to our well-being and quality of life, yet only 40 percent believe brands are doing so
Less than 27 percent of the brands we use notably improve our quality of life and well- being.
Meaningful Brands have outperformed the stock market by a staggering 206 percent over a ten-year period between 2006 and 2016
Meaningfulness in brand marketing can increase share of wallet by up to nine times
7. The frightful 5 monopolies
We’re addicted to the frightful five – Google, Amazon, Apple, Facebook and Microsoft. Aren’t we? But we’re stuck.
In fact, everyone hates Facebook, but we can’t seem to leave. Most of us love Amazon but we can’t seem to get away from them either. Apple customers proudly proclaim themselves as addicts.
They’ve created an ecosystem that’s filled with your friends, family and favorites. They’ve created a business model around two specific ingredients.
There are two types of customer relationships.
1. Constrained relationships = I must stay in this relationship
2. Dedicated relationships = I want to stay in this relationship
Constrained relationships use pain to keep us connected. Regret avoidance, loss aversion and a desire for control keep us locked in.Dedicated relationships rely on shared values, benevolence, integrity and competence. The intangible details motivate us to stay.
Look for the frightful five to embed themselves deeper with these cues.
• Acquiring new companies and talent (e.g. Amazon’s Whole Foods purchase)
• Creating new products and services (e.g. iPhone X, Google Home Mini)
• Product updates (e.g. Microsoft Teams)
Why is this important?
Organizations that are positioned well, will benefit from these changes. Successful marketers will look to build on the growth of the big five, using their success to fuel their own.
What if this doesn’t happen?
It’s not a question of if it will happen, it’s a question of how fast. As we’ve seen, these changes are already happening. Customers are showing us what they want. Competitors are adapting rapidly. The AI/automation disruption has already started.
8. Blockchain Technologies
The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.
Blockchain as Google Docs
The traditional way of sharing documents with collaboration is to send a Microsoft Word document to another recipient and ask them to revise it. The problem with that scenario
is that you need to wait until receiving a return copy before you can see or make other changes because you are locked out of editing it until the other person is done with it. That’s how databases work today. Two owners can’t be messing with the same record at once. That’s how banks maintain money balances and transfers; they briefly lock access (or decrease the balance) while they make a transfer, then update the other side, then re-open access (or update again). With Google Docs (or Google Sheets), both parties have access to the same document at the same time, and the single version of that document is always visible to both. It is like a shared ledger, but it is a shared document. The distributed part comes into play when sharing involves several people.
Imagine the number of legal documents that should be used that way. Instead of passing them to each other, losing track of versions, and not being in sync with the other version, why can’t all business documents become shared instead of transferred back and forth? So many types of legal contracts would be ideal for that kind of workflow. You don’t need a blockchain to share documents, but the shared documents analogy is a powerful one
Durability and robustness
As revolutionary as it sounds, Blockchain truly is a mechanism to bring everyone to the highest degree of accountability. No more missed transactions, human or machine errors, or even an exchange that was not done with the consent of the parties involved. Above anything else, the most critical area where Blockchain helps is to guarantee the validity of a transaction by recording it not only on a main register but a connected distributed system of registers, all of which are connected through a secure validation mechanism.
It’s all about preparation. There’s still time to prepare if you accept what’s coming.
Most people will be left behind. They’ve found a routine that works. They’ve settled in. They don’t realize these trends are accelerating. They can’t see that we’re moving forward at a faster rate than we were last year.
So, they’ll try to carry things on their own.
We’ll all be expected to accomplish more than our predecessors. If you’re unprepared the (wrong) answer is work harder. If you’re prepared for what’s coming, you’ll realize the right answer is to augment your work.
You’re ahead of the pack.
Want to turn out higher quality work in less time using fewer resources? Focus on the right trends. Take the time to prepare and you’ll accomplish more than your predecessors, no danger necessary.
4Biz International is branding and digital marketing agency based in Dubai. We enable businesses to build brand value and to reach their customers through digital means.
We have been conducting many kinds of analysis in digital marketing and deeply analyzing the challenges, causes for the failures or weak performances of campaigns since 2012. We interviewed our clients, new prospects and several teams those are into digital campaigns. We have reached the conclusion that there are 5 points to be considered as very important to ensure a flawless Digital Marketing Campaign. When we checked most of the campaigns, the outcome was a withered failure or underperforming ones.
lack of Clearly Defined Goals
“Our competitors are on Facebook or Instagram, so we have to be in there too” is not a reason to launch a social media campaign. We should have a clear interest or solid vision about the goals by the social media campaigns and how the leads should be. A well-defined goal sounds something like this: “We want to increase SEO-generated, validated website leads by 50% over the next 6 months.” A goal like this is well defined, specific, time-driven, quantifiable and meaningful.
Focusing on Wrong Metrics:
Even the measurables goals are sometimes not meaningful. Organizations get tripped up by gearing their campaigns to improve the wrong data. Most common culprits:
If you have a good ranking where the searching numbers are too less, there is nothing benefit even though the rankings are very important in SEO and be aware that even the rankings can be different in different search engines or even in google searches. So the results are also different as per the new algorithms. So you have to ensure that you are not wasting money on the ranking which is less important.
We have to get the right traffic to our website, otherwise, if we get traffic that cannot convert the leads to the sales or where the right sales are not happening through our website, such traffic becomes harmful and it may turn off the potential customers. And Our website should be able to attract our visitors and motivating them to navigate and attracting them, and motivating them to purchase from it. So contents, right traffic are also the main factors in Digital marketing which decides the revenue.
The worst and most important day of any Digital marketing campaign is the first day. Only by testing various campaign elements—content, offers, images, keywords, etc.—does a campaign become more productive and efficient. Proper and methodical testing is unavoidable, and we should avoid the whimsical one. If we use nonprofessional testing methods, it’s rearranging deck chairs on the Titanic. If we do not test at all and puts the campaign on autopilot, a crash landing is inevitable.
Failing to sufficiently budget campaigns is probably the most common of these five failures. The temptation to get something for nothing is always alluring; in addition, many companies don’t fully appreciate the complexity and scope of an online campaign with even a modest goal.
Not Testing varieties of Campaigns
Successful companies are always on the lookout for better ideas. This spirit must drive online marketing efforts: If a company gets in a channel with, say, email marketing and SEO, it may never realize PPC or social media is a more cost-efficient and effective means of driving leads and revenue. Smart companies don’t merely experiment in new promotion methods; they instead systematically budget, deploy resources and assess results.
How does your company score? If you’ve avoided all of these errors, you are definitely on the right track. If you’re guilty on all counts, at least now you have a game plan for making major improvements. And finally, if you are doing 3/5 or 4/5 properly, then you may be only a few small tweaks away from terrific success.
4BIZ INTERNATIONAL LLC, Specialized in the complete solutions for Automated business & Information Technology Consulting and Development. Headquartered in Dubai, the business hub of the Middle East and the world, we provide an innovative face to the websites and web/desktop/mobile applications with greater reach and search-ability through our global and social business network
You may be protected from cyber threats when you are at home or office. But when you are travelling, you won’t be protected from your home or office security network. You will always need to use the Hotel or public conference room Wi-Fi, and these public WIFI’s are not at all safe.
Your mobile devices are being exposed to threats especially when you are on the go.
It’s quite normal that we are forced to use the mobile device’s online connectivity for your work, but the more you rely on it, the higher is the chance of you getting exposed.
There are a few best practices that every traveller should adopt, which may prevent the damage to a greater extent.
How to Configure Your Devices for Travel
Lock the devices up
Always make sure your devices are locked and password-protected. Should you lose your device, or it’s stolen, your first line of defence is a strong password. Even simple storage devices such as your USB thumb drive should have a password.
If possible, always opt for two-factor authentications wherever possible.
In the case of travelling with your important data in your laptop, it is highly recommended to fully encrypt your device with any good encryption software. So even if your data falls in the wrong hands, it is way too for the hackers to gain access to your real data. As the data is in a different format, it is not possible to decipher without the decryption password.
Auto connection option to Wi-Fi and Bluetooth connection must be turned off. You must be able to decide which network you want to get connected to as most of the public Wi-Fi connections are unsafe.
It is also advisable to store your sensitive data on an encrypted cloud server rather than storing it on your local device especially when you are on the move.
Mobile Device Management
It is an ideal practice to make sure to use any leading mobile device management solution (MDM) if your business has many employees who are frequently travelling. Employers can restrict unauthorized access and can keep the device safe.
How to Deal with Public Wi-Fi – VPN
Make use of any good virtual private network (VPN). When you are using public Wi-Fi in conference halls or restaurants, you are more prone to cyber-attacks, which demands another level of security for your devices. A VPN acts like a proxy server, creating an encrypted connection between your device and your work’s network. Using this makes connecting to the hotel Wi-Fi so much safer.